Tips & Guidelines
If you’ve ever sat through a long lecture, you already know that one person droning on and on about a subject can be boring. No matter how exciting the information they are discussing might be, if a presentation is lackluster, it is hard to pay attention. This is why it is critical to remember your audience when producing your video, and make sure they stay interested while they are being informed. This will maximize the impact of your research, and make the most out of your funding.

Here are a few tips to consider during production:

1. Define Your Audience.
   Will this video be viewed by general audiences, or family members of people afflicted with a disease you are studying? Or will it be used to train your staff? Defining the audience is an important factor in your production to ensure that materials are presented in an easily understood manner.


2. Who Benefits from the Research?
   Isolating and then presenting the beneficiaries of your research in the video is key because it will make your results that much more dramatic. Consider using some of your research participants in the video to help present your findings. If your test subjects are primarily animals or non-living objects, use those who will eventually benefit most from the study in your presentation. It is much more compelling to have a diabetes patient tell how a new syringe has changed his or her life, rather than the doctor or researcher who created it.


3. Establish an Evaluation/Review Process for the Video.
   It is imperative that your benefactors know your video will be of the highest quality, not only for production standards, but for content as well. Consult with clients, fellow faculty and other experts in the field to help make sure your message is clear and accurate.


4. Copyright Permissions.
   Be sure that prior to beginning production you have obtained clearances from each speaker featured in your video, and that you have the rights to use any names of people, institutions, pharmaceuticals, etc. Also, you will need to include a “right to copy” clause within the video to let others interested in creating copies know they may do so providing it is for non-commercial purposes only.


5. Have a Dissemination Plan.
   Include how you will be distributing the videos, to whom they will be sent, and for what purpose. Will it be streamed on the Internet or broadcast on a channel such as UWTV? Will you send them to trainers, lecturers or seminars at a specific cost to those who order? Make sure you are aware of what is needed to mail videos, whether one at a time or in bulk.

Have more questions?
Feel free to contact UWTV Production Client Services at (206) 221-7600. They can help you assess your production needs and offer suggestions for the best way to begin the process. Or visit the UWTV production web site for more information.