UWTV Program: How People Treat Interfaces Like People: Social Psychology and Design

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How People Treat Interfaces Like People: Social Psychology and Design

	A series of recent experimental studies that demonstrate the breadth and depth of social responses to computers and interfaces are discussed. Specifically, Cliff demonstrates that one can directly apply theories and methods from social psychology (concepts will include similarity-attraction, consistency, social identity, and attribution theory) to human-computer and human-web interaction.



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Series Title:	CSE Colloquia - 2000
Subject(s):	Engineering and Computer Science
Speaker(s):	Cliff Nass, Stanford Communications Department and CSLI
Related Link(s):	(Abstract)
Production Date:	10/26/2000
Runtime:	00:54:20
Rating:	TV-G

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