UWTV Program: Five Forces in the Network Economy
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Five Forces in the Network Economy
Information goods -- from movies and music to software code and stock quotes -- have supplanted industrial goods as the key drivers of world markets. Confronted by this New Economy, many instinctively react by searching for a corresponding New Economics to guide their business decisions. Executives charged with rolling out cutting-edge software products or on-line versions of their magazines are tempted to abandon the classic lessons of economics, and rely instead on an ever-changing roster of trends, buzzwords, and analogies that promise to guide strategy in the information age.

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Series Title:CSE Colloquia - 1999
Subject(s):Engineering and Computer Science
Speaker(s): Hal Varian, University of California ­Berkeley

Related Link(s):(Abstract)
Production Date: 10/07/1999
Runtime: 00:53:27
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