The UWTV audience is a diverse group of individuals who value the unique brand of programming that UWTV has to offer. A few facts about the UWTV viewing audience*:

• They are New York Times plus Seattle Times readers
  
  
• Second only to PBS with the highest percentage of viewers with an advanced degree.
  
  
• Highest concentration of viewers of any tv station in the market who plan to buy a new car, van, truck or SUV.
  
  
• 36% more likely than the average tv viewer to be in a technical or professional occupation.

* Media Audit, Seattle, 2003

Viewers have this to say ...

"I LOVE this channel and have never seen so many extremely intelligent, yet unpretentious presenters."

"I am a fan of your programs….Keep up with the good work."

"I caught the last half of a program you aired about a year ago. I still think of it once in awhile…"

"UWTV is such an excellent resource for additional educational knowledge."

"UWTV fulfills the promise of television."